Privacy Policy
Last updated: 30 mayo 2026
This Privacy Policy explains how nba Betting Expert (referred to as «we», «us», or «the site») collects, uses, stores and shares personal data about visitors to this website. It is written for readers in the United Kingdom and follows the United Kingdom General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who we are
nba Betting Expert is an independent editorial publication that produces analysis and explanatory content about NBA betting markets for a United Kingdom audience. We are the data controller responsible for personal data collected through this website.
What personal data we collect
We collect a limited amount of personal data, only what is necessary to run the site and understand how readers use our analysis. The categories of personal data we may collect include:
- Technical data such as your IP address, browser type and version, time-zone setting, operating system, and the device you used to visit the site.
- Usage data such as the pages you viewed, the time you spent on each page, the referring website that brought you to us, and the search terms that led you to a page.
- Communication data, where you choose to contact us directly using publicly available channels, including the content of your message and any information you voluntarily provide.
We do not knowingly collect special category data, financial account information, or data about children under the age of 18. This site is intended for adult readers in the United Kingdom only.
How we collect personal data
Personal data is collected in three ways. First, through automated technologies when you browse the site, including server logs, cookies, and similar tracking technologies operated by us or by reputable analytics providers. Second, through direct interaction when you contact us. Third, from publicly available sources when we link to or cite material that contains your name in a journalistic capacity, in line with the journalism exemption under UK data protection law.
Lawful basis for processing
We process personal data on the following lawful bases under Article 6 of the UK GDPR. Legitimate interests, where we run server logs and basic analytics to keep the site operational, secure, and useful to readers. Consent, where you have actively agreed to non-essential cookies through our cookie banner. Legal obligation, where the law requires us to retain or disclose data, including responses to lawful requests from regulators or courts.
How we use personal data
We use the personal data described above to operate the website, understand which articles and topics are most useful to readers, prevent abuse and protect the site against security threats, comply with our legal obligations, and improve the quality and accuracy of our editorial work over time. We do not sell personal data, and we do not use personal data for automated decision-making or profiling.
Cookies and analytics
This site uses a small number of cookies. Strictly necessary cookies allow the site to function and cannot be switched off in our systems. Analytics cookies help us count visits and understand how the site is used, in aggregate form. You can manage your cookie preferences at any time through our Cookie Policy. Withdrawing consent for analytics cookies will not affect your ability to read the site.
Sharing personal data
We do not sell, rent, or trade personal data. We share limited data with carefully chosen service providers who help us operate the site, including hosting providers, content delivery networks, and analytics platforms. Those providers act under written contracts and only use personal data on our instructions. We may also disclose personal data where we are required to do so by law, by a court order, or by a competent regulator, or where disclosure is necessary to protect the safety, rights, or property of any person.
International transfers
Some of the service providers we use are based outside the United Kingdom. Where personal data is transferred outside the UK, we rely on appropriate safeguards permitted under UK data protection law, including the UK International Data Transfer Agreement and adequacy decisions made by the Secretary of State.
How long we keep personal data
We keep personal data only for as long as is necessary for the purposes set out in this Policy. Server logs are typically retained for no longer than twelve months. Analytics data is retained in aggregated form for the lifetime of the site, in a way that does not identify individual readers. Communications you send to us are kept only for as long as is necessary to respond and to keep a reasonable record of the exchange.
Your rights
Under UK GDPR you have the right to access the personal data we hold about you, to ask us to correct inaccurate data, to ask us to delete personal data in certain circumstances, to object to processing based on legitimate interests, to ask us to restrict processing in certain circumstances, and to request a copy of your personal data in a portable format. You also have the right to withdraw consent to cookie-based processing at any time. To exercise any of these rights, please contact us using the channels listed on this site.
Complaints
If you believe we have not handled your personal data properly, you can complain to the Information Commissioner’s Office, the United Kingdom’s independent data protection regulator. Information about how to raise a complaint is available on the official ICO website at ico.org.uk. We would, however, appreciate the opportunity to address your concerns directly first.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in the law or in how we operate the site. The date at the top of this page shows when the policy was last updated. Material changes will be flagged prominently on the website.